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June 30, 2026
 

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YOUTUBERS

The rise of silver content creators is helping redefine what we associate with aging, and they are a potent spending force due to their substantial net worth.
COMMENTARY / World
Jun 11, 2026
Your mum and dad are influencers now, too
As populations age and people delay retirement, these third-age influencers are restoring some relevance and legitimacy to age groups sidelined in many professions.
Muslims pray at Tokyo Camii in the Yoyogi-Uehara neighborhood. Though Muslims account for only 0.3% of Japan’s population, rhetoric in online spaces and by conservative politicians has fomented social tensions.
COMMUNITY / Issues / The Foreign Element
May 4, 2026
Fujisawa flashpoint: A mosque project stokes nativist fears
The planned construction of a mosque in Fujisawa, Kanagawa Prefecture, had been quietly proceeding for years — until a YouTuber decided to run for office.
Johnny Somali received a prison sentence of six months with 20 days detention after repeated acts of disturbing the public in South Korea.
LIFE / Digital
Apr 15, 2026
‘Nuisance streamer’ Johnny Somali sentenced to six months in prison
The 25-year-old American influencer received a prison sentence from a South Korean court for repeated acts of disturbing the public.
This year, Asian countries' relatively lenient approach to nuisance streamers has been replaced by legal charges and potential jail time.
LIFE / Digital / 2025 IN REVIEW
Dec 27, 2025
In 2025, Asia got tough on nuisance streamers. Japan did not.
After years of leniency, Asian countries are imposing serious penalties on transgressive online personalities — with Japan lagging behind.
An empty street is seen in the abandoned town of Okuma, in Fukushima Prefecture, during a temporary return visit by evacuees in February 2012.
JAPAN / Crime & Legal
Sep 27, 2025
Ukrainian YouTuber arrested in Japan over Fukushima livestream
The arrest is the latest in a string of incidents involving fame-seeking foreign nationals behaving badly in the country.
The process of making “Baan” was personal and enlightening for Maneetapho, who spent years talking about anime on his YouTube channel and podcast before making the jump to becoming an anime creator himself.
CULTURE / Film
Sep 19, 2025
YouTuber Gigguk shifts from talking anime to making anime
Garnt Maneetapho, who runs the YouTube channel Gigguk, makes the jump from critic to creator with his short film “Baan — The Boundary of Adulthood.”
Virtual singer Kaf got her start in 2018 by posting songs and covers to YouTube. Now, after having performed live shows at major venues including Tokyo’s Nippon Budokan, she is turning to voice acting and starring in the new anime series “Kamitsubaki City Under Construction.”
CULTURE / TV & Streaming
Aug 28, 2025
Virtual singer Kaf’s music becomes magic in ‘Kamitsubaki City Under Construction’
After evolving from an online presence into a live performer, Kaf has now stepped into voice acting as part of a multimedia project built around a supergroup of virtual artists.
From participants on the JET Programme to full-time content creators, Megan and Ben share their lives in Japan on screen. They recently signed with Tokyo-based influencer agency GeeXPlus.
LIFE / Digital
Jun 19, 2025
The Hitobito’s Megan and Ben uncover the real Japan, one video at a time
The couple moved to Japan to be teachers. Now, their YouTube clips are viewed by millions.
American Robert Jefferson runs a YouTube channel called The Kamakura Gardener that invites viewers to enjoy the pleasures of gardening, cooking and slow living.
COMMUNITY / Our Lives
Jun 2, 2025
‘A garden is a grand teacher’: The Kamakura Gardener nurtures via YouTube
Veteran broadcaster Robert Jefferson has built up a following through his comforting video content about gardening, cooking and living in Kamakura.
Born and raised in Japan, Joshua Thomson has been making videos on YouTube and Instagram to poke fun at stereotypes and challenge assumptions about — or from — Japanese society.
COMMUNITY / Our Lives / 20 QUESTIONS
May 23, 2025
Joshua Thomson: ‘Comedy is a pill that’s easier to swallow’
The bilingual YouTuber talks about his hybrid cultural heritage and his aspirations in the entertainment industry.
Mori Calliope fan Taylor Jones holds a penstick as fans await entry to the historic venue Hollywood Palladium for a sold-out concert by Virtual YouTuber Mori Calliope.
CULTURE / Music
Apr 14, 2025
Digital divas: Can Japan’s virtual YouTuber craze crack America?
VTuber agency Cover Corp. recently opened a U.S. office to accelerate business in North America.
Shogo Yamaguchi shares his love of traditional Japanese culture with an audience of nearly 2 million YouTube subscribers.
COMMUNITY / Our Lives / 20 QUESTIONS
Mar 29, 2025
Shogo Yamaguchi: ‘Traditional culture thrives in a peaceful society’
The Kyoto-based content creator shares travel tips and reminisces on the path that led him to where he is today.
Motoaki Tanigo, whom fans affectionately refer to as “Yagoo,” is the CEO and founder of tech company Cover Corporation, which runs Hololive, an industry-leading virtual YouTuber talent agency.
CULTURE / Music
Mar 21, 2025
Virtual idols, real fans: Hololive’s bet on the future of pop
Hololive CEO Motoaki Tanigo, whom fans affectionately refer to as “Yagoo,” has global ambitions for his virtual YouTuber sensations.
"Uketsu" is a completely anonymous writer and YouTuber whose odd books — which blend mystery and horror — have become a smash-hit publishing phenomenon in Japan.
CULTURE / Books
Feb 7, 2025
‘Uketsu’: The internet phantom haunting Japan’s bestseller lists
Anonymous author and YouTuber “Uketsu” deals in a quiet horror that has delighted millions of readers.
Supporters of impeached South Korean President Yoon Suk Yeol rally near his official residence in Seoul on Friday morning. Right-wing YouTube​rs helped Yoon win his election. They are now his allies in the wake of his botched imposition of martial law.
ASIA PACIFIC / Politics
Jan 5, 2025
How fear and conspiracy theories fuel South Korea’s political crisis
Right-wing YouTube​rs helped President Yoon Suk Yeol​ win his election. They are now his allies in the wake of his botched imposition of martial law.
Supporters of impeached South Korea President Yoon Suk Yeol hold up placards reading "Opposition to impeachment, Arrest Lee Jae-myung," leader of the opposition Democratic Party, as they gather near the presidential residence in Seoul on Wednesday.
ASIA PACIFIC / Politics
Jan 2, 2025
Right-wing YouTubers back impeached South Korean president’s last stand
A small band of supporters spurred on by the YouTubers have refused to leave impeached leader Yoon Suk Yeol’s side as he attempts to fend off arrest.
Rachel Accurso, in character as the internet personality Ms. Rachel, in New York on Nov. 4.
LIFE / Lifestyle
Nov 30, 2024
Ms. Rachel’s improbable journey from toddler whisperer to holiday toy sensation
A series of toys depicting children’s YouTube sensation Ms. Rachel is quickly becoming one of the hottest holiday gifts.
YouTuber Genki Ichioka appears in a video produced by the National Institute of Technology and Evaluation (NITE). Since July, NITE and Ichioka have collaborated on videos on product safety awareness.
JAPAN / Science & Health
Nov 20, 2024
NITE partners with YouTuber to reach younger audiences on product safety
The collaboration with Genki Ichioka, who has over a million subscribers on his channel, aims to raise awareness about the potential dangers of everyday products.
In the past two weeks, developer DeNA has raked in over $50 million for the Pokemon Trading Card Game Pocket app, a free-to-play game that charges for premium features.
BUSINESS / Tech
Nov 14, 2024
Gotta collect ‘em all: New Pokemon trading card game becomes big hit
The novel yet nostalgic app has amassed over 30 million downloads worldwide in the first two weeks of its release.
A self-proclaimed lover of great cocktails, YouTuber Chris Broad says his new Shibuya watering hole is more a place to get yourself a solid drink than it is anything related to his social media career.
LIFE / Food & Drink
Sep 15, 2024
Chris Broad’s new bar puts cocktails first, YouTube second
Elements of Lost hint at Broad’s prolific content creation career, but it also wants to thrive on its merits as a place to find a decent drink.
Uruguay federation reportedly cancels charter flight after World Cup exit
Uruguay's Jose Maria Gimenez reacts after the team's loss against Spain at the 2026 FIFA World Cup on Friday.
Inside Japan’s rigid adoption system, a British family finds a way
James Benstead, his wife, Jesse, and their three children. Their adopted son is in the rear stroller.
India’s gig workers pay the price for exposure to New Delhi’s hazardous air
Rohit Kushwaha waits for a customer as he delivers his last parcel of the day, in New Delhi in January. His work as a delivery driver has helped pay the family’s bills, but has had a significant impact on his health.
Chinese and Russian bombers and fighter jets stage joint patrol near Japan
A Chinese Air Force H-6 bomber is seen during a joint patrol with Russian military aircraft on Saturday.
U.S. missile moves in Japan send China clear message: A new era has arrived
Soldiers conduct the first Typhon midrange capability live-fire exercise outside of the continental United States, firing an SM-6 missile in July last year in Australia's Northern Territory during Exercise Talisman Sabre.
Japan’s fertility system offers few safe paths for same-sex couples
A Tokyo Pride parade participant holds a sign that says "we want to be a married couple, not a couple."
Inside Japan’s rigid adoption system, a British family finds a way
James Benstead, his wife, Jesse, and their three children. Their adopted son is in the rear stroller.
A French ship with close ties to Japan combines arts and sciences on the high seas
Romain Troublé, the executive director of Tara Ocean Foundation, speaks to visitors aboard the Tara during a rare port call in Tokyo in April.
In Kyushu’s far south, Senti.U sparks a culinary destination
Chef Yasuhiko Uchida was born in Saga Prefecture but has made his home in Kanoya, Kagoshima Prefecture, since 2012.
‘The colors speak for themselves’: How Japan’s chroma bible went global
“A Dictionary of Color Combinations” is meant to function as a quick-reference guide for artists, designers and anyone with a passing interest in aesthetics as a quantifiable pursuit.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

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What Yokoze can teach Japan about rural revival
By Alex K.T. Martin

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